Wh  What is your Vision?  Design programs to focus on that goal.

·         What is your clients’ vision?  Many companies work on old ‘guesstimates’.  Conduct mail, phone, email, and in-person surveys and be responsive to the results.

·         Who will accomplish your goals?  Enlist your staff in the “experience” of recruiting new business.  Communicate results regularly.

·         Can you deliver?  Products or services promised on time and delivered on time are a great silent promotional tool.

·         What can you do for your clients today?  How you change your product/service to help grow your clients’ business will pay off for you.  Our clients’ needs change; we must adapt to fill their needs.

·         Are you measuring results?  Coding advertisements and asking callers how they found you helps determine your return on any marketing project.  Tracking your results will help you repeat the most cost-effective programs.

·         Are you consistent? Clients need to rely on your product and service performance.  This is a great silent promoter.

·         Are you making the most of Marketing Partnerships and Events? Many companies can collaborate to grow the scope of a project.

·         Are you making the most of Training and Recognition programs? Your staff, well trained and appreciated will do more to recruit new business through word-of-mouth than most expensive marketing programs.

·         Are your Customer Relationships being cared for? Your care of a client will result in more word-of-mouth contact than many other marketing programs.   Be sure to maintain these delicate relationships.

·         Are your Community Projects memorable?  Care for your community and it just might return the favor.  Creative events are most memorable and printable.  [i.e. fundraisers for a new tree, new school, a scholarship]

·         Have you created Media Releases for your events, etc.? All of your efforts should be documented and forwarded to news media and trade organizations.

·         When should I use Image Ads vs Action Ads?  Image ads are useful long term.  “Action Ads” are useful on a short-term basis for quick turnover of merchandise or to announce a new product or service.

·         Try not to say ‘NO’ to a client.  Find a way to say “How Can We?”

Note: All marketing is not designed to provide immediate results.  Marketing is a long-term commitment to the growth of your business.

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